Genevieve Keller
My Take –
Guinness is now offering their 0.0 option, that has all of the flavor and none of the alcohol, to the US market. Launched in 2020 and offered in the UK and Ireland, the 0.0 beer has now hit the American shores.
“Not drinking? There’s a Guinness for that!”
I just bought a 4-pack to try this, and I’m hoping it will be everything a Guinness should be!
EDIT: This is such a great expression of Guinness. It has the bitter edge you expect, creamy mouthfeel, and delightfully molasses flavor. (I think it’s like a molasses, dark sweet but a little bitter). I think they really met the mark in creating a Guinness experience that really stands up to its other alcoholic brethren!
āWe know people want to be able to enjoy a Guinness when they choose not to drink alcohol without compromising on taste,ā GrĆ”inne Wafer, Guinnessā global brand director, said.
- 17 kcal (100 ml)
- 70 calories per 14.9 oz can
- 3.8 grams of carbohydrates
- Cold Filtered
Container: Can and Bottle
Bottle Size: 14.9 ounces
Alc Vol:Ā Non-alcoholic
SRP: $12 USD (4 pack cans)
The Guinness with everything except the alcohol. Guinness 0.0 boasts the same beautifully smooth taste, perfectly balanced flavour, and unique dark color of Guinness, just without the alcohol.
The cold filtration process allows the alcohol to be filtered out without presenting thermal stress to the beer, protecting the integrity of its taste and character. The brewers then carefully blend and balance the flavours to ensure the distinctive flavour profile and taste characteristics of Guinness.
CNN discusses the offering on their website here.
The drink isnāt a polar opposite of the famous beer: It goes through a similar production process. Guinness 0.0 is made using the same ingredients that are used for the alcoholic beer ā water, barley, hops and yeast ā then the alcohol is removed through a cold filtration method, according to a press release from Diageo, Guinnessā parent company.
